Virtual models are powerful tools to enhance property promotion in ways that photo and video can not…
Real estate company Immoconcept sells and rents French properties to a customer base primarily in Eastern Europe.
With offices in Paris, Nice, and Moscow, the company wanted to enhance their website experience and give clients a new way to examine properties remotely.
Immoconcept decided to use drone-based 3D mapping to create a more attractive and interactive website, showcasing one of their listed properties, “Chateau Lion,” located 30km from Paris.
To map the 500m2 property, a Parrot Bebop 2 drone flew one grid flight to capture the chateau gardens and horizontal surfaces, and one circular flight around the main building to capture facade details.
Each flight took less than 15 minutes, and was both planned and automatically executed via the Pix4Dcapture app on a SONY XPERIA mobile phone.
After the flights were completed, 109 images were transferred to the Pix4D cloud and processed with licensed Pix4Dmodel software.
A photorealistic 3D model of the property was ready to share online in less than half an hour after sending the images to process on Pix4Dmodel cloud.
This georeferenced 3D model was then uploaded to Sketchfab, a model visualization platform.
Immoconcept embedded the 3D Sketchfab viewer on its website as part of a multimedia gallery, where clients could explore the property at will.
rayCloud interface in Pix4Dmodel desktop
If these images are processed on Pix4Dmodel desktop software, additional outputs are available, including custom fly-through videos, linear and surface measurements, and 3D mesh files that can be used to 3D print.
Advantage of This New Technology
Mapping property with a Parrot Bebop 2 drone and Pix4dcapture can be done by anybody. Processing is done in the cloud, so there’s no need to be a mapping expert or tech geek to create a 3D model.
Virtual models are powerful tools to enhance property promotion in ways that photo and video can not. This workflow is particularly suited to real estate agencies, owners who want to sell or rent their property, or even landowners who want to scan their site for architectural planning. An added advantage is the low mission cost.
Click here to try Pix4D software
“Our customers are mainly based in Russia and can now discover the properties on their own from their home much better than by simply looking at a video. They can precisely select only the most relevant homestead to visit, improving the efficiency of their travel, sometimes difficult to organize.
I was impressed by the way the Parrot Bebop 2 drone together with Pix4D software mapped the property; it was so quick and easy.” says Irina Duport, “Customers clearly appreciate being able to discover our properties this way.” – Irina Duport, Immoconcept founder and CEO